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Welcome
What We Do
All About You
Your business is our business. At Channel Equine & Rural, everything we do is built around understanding your goals, strengthening your organisation, and helping you achieve sustainable success.
With more than 35 years of experience in the global equestrian industry, Michael Bacon brings a rare combination of commercial insight, regulatory understanding, and hands‑on sector knowledge. He has supported organisations of every size through periods of growth, change, and challenge, and understands what it takes to thrive in today’s fast‑moving economic landscape.
We provide impartial, honest advice grounded in real‑world experience. Our approach blends practical solutions, leadership support, creative marketing expertise, and a lifetime of proven results. Whether you are refining strategy, navigating regulatory complexity, entering new markets, or strengthening your commercial performance, Michael’s depth of knowledge ensures you are supported at every step.
At Channel Equine & Rural, you remain firmly in the driving seat. We work alongside you, not above you, becoming an extension of your team and ensuring you retain full control of the process. Your insight and experience are central to every decision, and our role is to empower you with clarity, confidence, and the tools to move forward.
Our services
Whether you are launching a new venture, restructuring an existing operation, seeking a creative edge, bringing new products to market, recruiting the right people, or strengthening your brand presence, Channel Equine & Rural provides practical, grounded solutions shaped around your goals.
Our mission is to build relationships, not transactions. We believe in long‑term partnerships that support the equine and rural business community with integrity, clarity, and genuine collaboration. Every client becomes part of our extended team, and every project is approached with the same commitment to quality and care.
Our promise is simple: we will be with you at every stage. As questions arise and challenges appear, you will have a trusted partner beside you,someone who understands your world, shares your ambition, and works with you to achieve lasting success. Together, we will move your business forward for as long as you need us.
Our mission
Managing Director Michael Bacon has spent more than three decades at the forefront of the equestrian and rural industries, working with some of the most successful businesses across the UK, Europe, the USA and the Middle East. His career has been built on strategic leadership, commercial insight and a deep understanding of how equestrian and rural organisations grow, adapt and succeed.
Michael brings a unique blend of sales and marketing expertise, sector knowledge and a lifetime’s experience in equine feed and nutrition. This combination allows him to help clients navigate an increasingly competitive and fast‑changing world with clarity, confidence and practical direction.
Channel Equine & Rural exists to help you turn opportunity into progress. Whatever your ambition, we are here to support you in shaping ideas into reality and building a business that is resilient, credible and ready for the future.
Why Getting It Right Matters
The process
When you contact Channel Equine & Rural, our first priority is to get to know you and your business. We begin with a face‑to‑face conversation so we can understand your goals, your challenges, and what success looks like for you. This allows us to build a clear picture of where you are now and how we can support you most effectively.
Every service we provide is uniquely tailored to your organisation. Nothing is off‑the‑shelf, and everything is shaped around your needs, your pace and your ambitions. All discussions and work undertaken are treated with complete confidentiality.
We understand that no two equestrian or rural businesses are ever the same. Every day brings something different—new customers, new animals, new pressures and new opportunities. Our role is to adapt with you, respond to what matters most, and provide practical, grounded support that fits the reality of your world.
Our Approach
We begin with a comprehensive analysis of your business to identify strengths, gaps and opportunities. From there, we work with you to build a clear, actionable plan that includes timelines, milestones, cost analysis, market insight and brand positioning that fits your budget and ambition.
Our approach draws on extensive industry experience, strong commercial networks, and deep expertise in category management and marketing. This ensures that every recommendation is practical, achievable and aligned with the realities of the equestrian and rural sectors.
At Channel Equine & Rural, we collaborate with some of the most respected creative agencies, designers, PR specialists, independent nutritionists, feed formulators and website developers operating across the UK and Europe. This allows us to bring together the right expertise to elevate your brand and move your product or service to where you want it to be.
We will always be honest, transparent and direct. You will receive clear advice, constructive feedback and unwavering support throughout the process.
Talk to us today about how we can help you and your business move forward with confidence.
Just Some of Our Partners and customers past and present
Our Expertise
Michael and his team bring a level of insight, experience and commercial clarity that is rare in the market. Having worked across the UK, Europe, the USA and the Middle East, Michael has supported leading brands, ambitious start ups and established rural businesses through growth, change and innovation.
- Commercial strategy and business development: Shaping clear, achievable plans for growth.
- Brand positioning and marketing: Creating compelling,messaging that resonates with your audience.
- Product development and launch support: From concept to market‑ready execution.
- Feed and nutrition expertise: Specialist guidance grounded in decades of industry knowledge.
- Sales leadership and team development: Building capability, confidence and performance.
- Operational improvement: Identifying gaps, strengthening processes and increasing efficiency.
- Market entry and expansion:Navigating new regions, regulations and customer expectations.
- Governance and compliance support: Ensuring your business is protected and well‑structured.
Why Channel Equine & Rural
Whether you are seeking strategic alliances, specialist business support, launching a new product, strengthening your sales and marketing, optimising profit, recruiting the right candidates, or building a high‑performing field sales team, Channel Equine & Rural is here to help.
We bring hands‑on professional equine experience combined with deep commercial expertise. This blend of sector knowledge, practical insight and strategic capability means you receive support that is grounded in real‑world understanding and focused on delivering results.
You can speak in complete confidence by calling 07751 747468 or emailing michael.bacon@channel-consultancy.co.uk. Every conversation is treated with discretion, integrity and respect.
Together, we will create a plan for success. No business achieves great things alone—and with the right partnership, your future can be even stronger than your past.
“Our future is greater than our past.”
— Ben Okri
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Member of the British Equestrian trade association
